How to design a popular men's wear?

In the highly competitive menswear  market, it is not easy to design a popular style, which needs to be deeply considered from multiple dimensions.

Market research is the cornerstone of designing best-selling men's wear .As a deep understanding of the target consumer is crucial, men of different ages, regions and occupations have very different dress needs. Young men may be more interested of fashion trends, while middle-aged men pay more attention to quality, comfort and classic style. Through questionnaires, social media analysis, offline interviews and other methods, consumers' preferences, buying habits and sensitivity to price are accurately grasped. At the same time, paying close attention to industry trends and fashion trends, the new style of fashion Week and the demonstration of fashion bloggers are all important channels to get inspiration and trend information. For example, with the rise of sustainable fashion concept, and consumers becoming more interested in men's clothing made of environmentally friendly fabrics, designers can take advantage of the trend and integrate environmentally friendly materials into the design.

Style positioning determines the unique charm of men's wear. Simple and casual wind has been favored, with simple lines, basic color collocation, to create a comfortable and versatile clothing, suitable for daily commuting, casual parties and other occasions. A tailored white cotton T-shirt was paired with dark blue straight leg jeans and casual board shoes. Sports wind men's clothing for love sports and fitness men, emphasize functionality and comfort, choose breathable, sweat, elastic fabrics, such as polyester and spandex blended material, design for sports version, like a hooded sports shirt, sports shorts, meet the demand of sports wear, into the fashion elements at the same time, make it can also wear outside the playground. In recent years, retro men's wear has also quietly returned, drawing inspiration from the classic styles of the 20th century, such as retro work jacket, horn jeans, through the improved design, into the modern craft and fabric, so that retro and modern collision out of a different spark.

Version shape and detail design directly affect the wearing experience and the quality of clothing. Fitted version is the key, the male body is different, need to design a variety of sizes and version, to meet the needs of different body shape.slim version highlights the figure line, suitable for strong men; loose version is more attention to comfort and casual, inclusive to all variety of bodies. Details highlight the quality and heart, exquisite buttons, unique sewing technology, clever pocket design, can enhance the overall texture of the clothing. For example, add a small metal badge to a shirt pocket, or use a special double-line stitching process to increase both durability and visual appeal.

Fabric selection is related to the comfort and durability of clothing. High-quality fabrics are an important guarantee for men's wear quality. Natural fabrics, such as pure cotton, wool, linen, etc., have good air permeability and moisture absorption, and are comfortable to wear. Cotton fabric is soft and skin-friendly, suitable for making T-shirts and shirts; wool keeps autumn and winter coats; linen is ideal for summer clothing. At the same time, with the development of science and technology, functional fabrics continue to emerge, such as fabrics with waterproof, anti-fouling and antibacterial functions, to add more practical value to men's wear.

The design of popular men's wear needs to accurately grasp the market demand, clear style positioning, pay attention to the version, details and fabric choice. Only by perfectly integrating these elements can we create men's wear that not only meets the aesthetic and demand of consumers, but also has both quality and characteristics, and stand out in the fierce market competition.